Nick Somper was appointed by Sand Aire Private Equity as Chairman and Chief Executive of Trafficlink in November 2001 with responsibility for the overall strategic and operational development of the company.

Chris Baker has worked with Trafficlink since 1999, initially as a consultant preparing for and raising private equity, and from 2000 as Finance Director and Company Secretary with the full authorities, responsibilities and tasks associated with these roles.

Bryn Mills has worked with Trafficlink since 2000, initially as Senior Developer and since 2004 as the company's Chief Technology Officer. Prior to this he worked with a GIS data capture consultancy for six years, latterly as Production and Software Director.

David Weetman has worked with Trafficlink since 2006 as the Director of Information. Responsibilities include increasing the value of Trafficlink's information in terms of quality, quantity and saliency for an increasingly broad and diverse client base.

Michelle Reardon has worked for Trafficlink for almost a year having spent three years as General Manager of RTT (RAC Trafficmaster Telematics), a joint venture between RAC and Trafficmaster.

Robyn Taylor joined Trafficlink in 1998 as Broadcast Engineer, progressing to Engineering Manager and then Head of Technical Services in 2003. He holds responsibility for managing the installation and maintenance of the technical systems and infrastructure of the company, and overseeing the technical services team.

Alan Miller has worked with Trafficlink since 1999, although did originally work for the company as a broadcaster in 1997 through to 1998. He rejoined in 1999 as a broadcaster working for the newly acquired BBC bulletins. In November 2006 he took on the Head of Operations role.

Julia Abbott has worked with Trafficlink since 1998, prior to that she spent two years at AA Roadwatch. She has worked at all levels within the London Office, spending two years each as Broadcaster, Senior Broadcaster, Assistant Area Manager and Area Manager.